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The Estée Lauder Companies trekt de meest opmerkelijke mensen aan uit verschillende branches en versterkt hun talenten. Of zij nu in één van onze winkels, op een productielijn, bij ons hoofdkantoor in New York City of in één van onze filialen wereldwijd werken, onze medewerkers zijn trots op hun bijdrage aan ons succes.

Job Information

The Estee Lauder Companies Brand General Manager MAC Cosmetics (Benelux) in Diegem, Belgium

Brand General Manager MAC Cosmetics (Benelux)

MAC Cosmetics is part of EsteeLauder Companies and market leader in make-up – edgy and trendsetting since1984. Currently, we are looking for a Brand General Manager Benelux tolead the brand through its evolving competitive landscape and shifting customerpreferences. This exciting role requires combining financial, marketing,commercial and people skills and offers the unique opportunity to take fullresponsibility of the MAC P&L and the MAC team of 350 persons.

MAC Cosmetics is an edgy brand and has always been a trendsetter in themake-up market. This role offers a unique opportunity to be the Brand (General) Manager of the largest Estee Lauder brands in the Benelux, leading the team and fully owningthe brand’s P&L.

What so exciting about this role: the brandgeneral manager really has full ownership of the MAC business in the Benelux!” – Isabelle De Cock, General Manager- Estée LauderCompanies Benelux


  • Ensure and develop that brands image and position are properly maintained in accordance with corporate standards.

  • Ensure consistent interpretation of brand global objectives and strategies.

  • Represent brand in a professional and positive manner when interacting with staff, customers, business partners, and representatives of advertising agencies, the press, and government.

  • Monitor & Develop appropriate implementation of brand identity tools such as merchandising guidelines, media positioning, advertising, product assortment, sales staffing, and store/ site selection.

  • Create and maintain a network of cooperative relationships with business partners and key customers and fashion community, including artists’ relations.

  • Develop existing stores and open new stores

  • Evaluate competitive challenges for brand and identify opportunities for growth and profit enhancement.

  • Analyses competitive activity and trends in markets, customers, products, prices, and channels.

  • Conduct P&L analysis.

  • Identify opportunities and risks, provides feedback to GM and Regional Brand VP, and develops recommendations and initiatives.

  • Manage and improve KPI on Distribution channel.

  • Work with GM and regional Brand VPs to consider global brand objectives to set challenging yet attainable brand sales and profit goals for the affiliate.

  • Define product selection strategy, assortment, and pricing

  • Develop and implement plans for Marketing (incl. Merchandising) and Sales (in close collaboration with Commercial Director)

  • Collaborate with Finance Manager, General Manager, and Regional Brand VP to set fiscal plans and monitor budgets.

  • Propose media, partnerships choices and collaborates and negotiates with business partners.

  • Lead activities associated with new stores and market launches.

  • Responsible for forecasting new products and promotional materials

  • Provide leadership, guidance, and management to brands staff

  • Ensure goals are set for the brand. Provides coaching, constructive feedback, development opportunities, and recognition to direct reports and key distributor personnel as appropriate.

  • Work with General Manager, Human Resource Manager and Managers to ensure appropriate staffing and establish performance management and development initiatives.

  • Ensure brand training of all point-of-sale, area management, and office personnel.

  • Collaborate with Education Manager to ensure that strengths and skills of personnel are developed monitors training with further coaching and counselling as needed

  • Maintain appropriate communication within and between the different functional areas of the brand, within the region, and with headquarters.

  • 10 years of marketing and sales experience, preferably in the luxury/cosmetics-goods industry

  • Inspirational leader

  • Experience with retail development is a must

  • Experience in P&L management

  • Strong Analytical skills

  • Strategic mind plus strong hands-on operational temperament (field oriented)

  • International mindset

  • Excellent organizational skills – ability to work on multiple projects

  • Affinity with fashion and artist communities

  • Languages: Dutch/French/English

  • Strategic mind plus strong hands-on operational temperament (field oriented)

  • A team player with excellent interpersonal, communication and presentation skills

  • Inspirational Leadership

  • Problem solver

Ploegendienst Overdag

Functie Marketing

Type functie standaard

Dienstverband Fulltime

Primaire locatie Europe, Middle East, Africa-BE-VBR-Diegem

Organisatie MAC

Language: nl

Job Number: 1926485