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The Estée Lauder Companies trekt de meest opmerkelijke mensen aan uit verschillende branches en versterkt hun talenten. Of zij nu in één van onze winkels, op een productielijn, bij ons hoofdkantoor in New York City of in één van onze filialen wereldwijd werken, onze medewerkers zijn trots op hun bijdrage aan ons succes.

Job Information

The Estee Lauder Companies Consumer Engagement Manager Benelux - Fragrance Grouping in Diegem, Belgium

Consumer Engagement Manager Benelux - Fragrance Grouping

The Estée Lauder Companies - Benelux Affiliate Fragrance Grouping represents High-end/Luxury/Life Style Brands with a portfolio of fragrances such as Tom Ford, Jo Malone London, Michael Kors, Kilian, DKNY, Tommy Hilfiger,..

Offering a great opportunity to join the team as Consumer Engagement Manager to developthe social / digital part of the marketing plan and drive media campaigns execution on these great brands.

You will develop and implement a seamless consumer event calendar in all retail touchpoints off- and online and manage CRM for counters and retailers in close collaboration with Trade Marketing.

Short a diverse role in brands, responsibilities and channels.

Responsibilities

  • Act as the social / digital expert for the brands in the affiliate, liaising with Affiliate Social / Digital manager, Online and Data Analytics

  • Act as the social / digital expert for the brands in the affiliate, liaising with Affiliate Social / Digital manager, Online and Data Analytics

  • Keep up-to-date on latest social / digital best practices and tips

  • Propose disruptive ideas on how to increase the brand’s visibility online

  • Develop the social / digital part of the marketing plan, and drive execution

  • Drive the 360° marketing plan into an integrated social / digital / retail marketing calendar

  • Define and plan event calendar for top doors in collaboration with Retail team

  • Present plan and results during Counter Manager Meeting and Marketing Team Meeting

  • In charge of social / digital marketing budget allocation, update and monitoring

  • Work closely with the Online team and external advertising agency to ensure synchronized consumer communication

  • Work with key external partners (Facebook, Google), building partnerships, in coordination with the Digital Commerce and Marketing team

  • Localize and plan social media content and runs social media campaigns

  • Buy social media promotional advertising (through advertising agency)

  • Answer questions and comments from community members in a timely manner

  • Acts as the social media listener for the brand

  • Regularly share qualitative consumer feedback summaries with Marketing teams

  • Perform quantitative analysis on brand’s social / digital media performance

  • Drive the relationship with micro-influencers (amateur bloggers), organize retail social and consumer events

  • Coordinate with Corporate PR on all influencer / editor / brand events

  • Provide product information (translations) and product imagery for new launches on retailer.com

  • Assess brand presence on brand.com and retailer.com on monthly basis with Corporate online team

Qualifications

Professional

  • College/University graduate or equivalent

  • A strong person with Good analyticalskills, a strategic vision and results oriented.

  • Excellent writing & verbalcommunication skills.

  • Huge passion and interest in beauty and indigital/Social media.

  • 3-5 years of relevant work experience inconsumer Marketing & Expertise in digital (Mandatory)

  • Relevant Experience in digital Agency, cosmetics,fashion and/or retail is a strong asset

  • Trilingual: Dutch, French and English

Personal

  • Excellentwritten and spoken communications in Dutch, English and French

  • Enthusiastic,Ambitious, assertive, go-getter with an eye for details

  • Verycreative but structured mind, with a strong sense of priorities

  • Demonstrateflexibility and agility

  • Embracethe company’s corporate philosophy

  • Buildstrong relationship with key stakeholders across all levels

  • Beingable to join the team around a joint purpose

  • Optimisticand can-do attitude

  • BrilliantExecution Mindset

Ploegendienst Overdag

Functie Marketing

Type functie standaard

Dienstverband Fulltime

Primaire locatie Europe, Middle East, Africa-BE-VBR-Diegem

Organisatie Aramis and Designer Fragrances

Language: nl

Job Number: 1915335

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